Itch.io* is an open marketplace for independent game creators. With my experience selling game assets at different stores, I can confidently recommend it for both beginners and experienced creators.
Here are a variety of advantages of the platform:
— At Itch.io, you can publish your assets immediately, without the need to wait for moderation.
— Pricing options include 0 or donate (pay-what-you-want model), paid (with a minimum price set), and no payment (distributed free of charge).
— The open revenue sharing model allows you to choose the percentage that will go to itch.io from every sale, with the majority going to support the development of the distribution platform.
— It’s up to you how to customize the assets page to make it more personalized and attractive: text fonts, colors, banners, background images.
— Advanced filters make it easy for users to browse and find your products, and you don't need an existing audience to make sales.
— Additionally, upload settings include the ability to set a different price for individual files or offer a demo version that can be downloaded for free.
Other useful features include:
— A customizable widget to embed your asset packs into another website
— A devlog tab where you can post any new information about your asset. This can help not only to inform buyers about the updates but also to build a community.
— Detailed analytics to track activity (Views, Downloads and Payments, Incoming visits, etc.)
— The Collections Tab is my favorite feature on Itch.io. It lists all the collections that your asset pack has been added to. This information can be invaluable in generating new ideas for what your potential customers might be interested in.
— There are no advertisements or distractions, ensuring a smooth user experience.
— You can hold your Game Jam or take part in a bundle sale with other creators
— Itch.io fosters a supportive community through forums and events, and even offers occasions where creators can sell their assets without the platform taking a cut.
These and some other features that I haven't covered make itch.io a great platform for creatives to showcase their work, earn for a living, and connect with the audience. For that reason, I encourage you to give Itch.io a try and see it for yourself.
*Please note that Itch.io features NSFW content, so be cautious while navigating the site.